Stainless Steel Cookware Industry: A Year of Relief at Home, Challenges Abroad

The stainless steel cookware industry enters this year with fresh momentum from lower GST rates boosting domestic demand, even as export challenges from global tariffs and rising costs continue to test resilience.

The stainless steel cookware industry has always mirrored the broader currents of Indian trade — resilient, adaptive, and forward-looking. This past year has brought its share of challenges, yet also encouraging developments that will shape our future trajectory.


One of the most positive moves has been the lowering of GST rates on several categories of cookware. This has provided much-needed relief to both manufacturers and consumers, helping to stimulate demand while reducing the burden of higher prices. For the organised sector, this creates fresh momentum to expand branded cookware adoption, while unorganised players too are finding it easier to operate within the tax net.


However, global developments continue to weigh heavily on exports. The tariffs imposed during the Trump administration — which have not been fully rolled back — have disrupted trade flows to the USA which was the largest market for our industry. For stainless steel and finished cookware, these tariffs have raised costs and made Indian products less competitive compared to local or tariff-favoured suppliers. This has translated into slower order inflows, tighter margins, and uncertainty for exporters who depend on the US.

Key Developments in the Past Year

  1. ⁠GST Rate Reduction – Lowered rates have improved affordability for consumers and given the industry a stronger growth impulse.
  2. ⁠Raw Material Volatility – Prices of nickel and stainless steel remain unpredictable, putting pressure on margins.
  3. ⁠Tariff Barriers Abroad – US-imposed tariffs, along with ripple effects in other regions, have slowed export momentum and forced Indian manufacturers to look at alternative markets.

Outlook for the Coming Year

The reduction in GST has already lifted sentiment in the domestic market, and we expect stronger festive demand, led by urban families investing in premium and healthier cookware. India’s growing economy and rising household incomes will continue to support this trend.
On the export side, however, tariff challenges will remain a stumbling block. Manufacturers will need to diversify into emerging regions such as Africa, the Middle East, and ASEAN to reduce dependence on traditional markets affected by tariff walls. At the same time, investments in branding, quality enhancement, and design innovation will help Indian products command a premium despite global trade barriers.


Major Problems and Suggested Measures

  1. Raw Material Fluctuations – A more stable sourcing environment through long-term supply agreements or government-backed stabilisation would support manufacturers.
  2. ⁠Export Tariffs & Barriers – The government should actively pursue trade agreements to secure tariff concessions and open new markets.
  3. Compliance Complexity – Even with lower GST rates, filing procedures remain complex. Simplified compliance will help SMEs in particular.
  4. ⁠Logistics Costs – High freight and container charges continue to erode competitiveness. Infrastructure upgrades and export subsidies are needed.
  5. Market Awareness – Stronger promotion of the health, safety, and longevity benefits of stainless steel cookware will boost domestic demand.

This year, the cookware sector enters Diwali with cautious optimism. The lowering of GST has given a fresh boost to affordability and demand. Yet, the shadow of Trump-era tariffs and continuing global trade frictions hangs over exports, reminding us that adaptability will be our greatest strength.

As we light the lamps of Diwali, we also reaffirm our industry’s commitment to innovation, resilience, and service — to homes in India and to markets around the world.

Article by
Mr. Sunil Agarwal
President, SSMA
Building Strength Through Steel
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